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Winchester partners with SHOT Expo now in October

Winchester partners with SHOT Expo now in October

Winchester has signed up as a partner with the 2019 SSAA SHOT Expo which returns to Melbourne Showgrounds on October 19-20.

Recognised as one of the biggest firearms brands in Australia, Winchester will continue it’s long association with Australia’s biggest shooting sports, hunting and outdoors trade show.

Hosted by SSAA Victoria, the event is now under new management with the appointment of Level Up Events whose director, Michael Allendorf, has plenty of previous SHOT Expo experience.

“We’re very pleased to be working with a true professional in Michael,” said SSAA Victoria CEO Jack Wegman.

“It gives us an opportunity to make the country’s biggest shooting, hunting and outdoor trade show even better.”

Mr Allendorf said the date was changed from May to October to allow the new products showcased at the major US gun shows early in the year to arrive in Australia.

“We love to check out the new stuff online when it’s revealed at SHOT Show in Vegas and other big shows around this time of the year,” Mr Allendorf said.

“But nothing beats being able to see it first-hand. Having the SSAA SHOT Expo in October means you will see the hot new products just as they’re arriving in Australia.

“It’s also a great time to plan for Christmas shopping.”

A crowd of more than 15,000 is expected to attend this year’s event where they will see more than 150 exhibitors along with Expo favourites such as the Working Gundog demonstrations, cooking shows and indoor shooting range will return.


Melbourne Showgrounds, Ascot Vale, Victoria
October 19-20, 2019.

9am-5pm Saturday

9am-4pm Sunday


  • 150+ exhibitors to check out
  • Expert talks and demos on gear, equipment and techniques
  • SSAA Field to Fork demonstrations
  • WGAA Working Gun Dog demonstrations
  • SSAA indoor shooting range
  • Archery range
  • R-Licence testing
  • Meet Australian Olympic shooters
  • Kids activities
  • Win great prizes
  • Plus much, much more!